Mahindra’s first Thar NFTs garner bids worth Rs 26 lakh

The highest bid received for a single NFT was Rs 11 lakh.

Last month, Mahindra announced the first-ever Thar NFTs (non-fungible tokens). The company has now announced that the series of NFTs raised a whopping Rs 26 lakh. The highest bid received for a single NFT was Rs 11 lakh.

As promised, Mahindra will be donating the proceeds from the auction to ‘Project Nanhi Kali’ for the education of underprivileged girls in India.

Mahindra is the first Indian OEM to offer NFTs, which have gained popularity in recent times. NFTs are based on blockchain technology. Mahindra’s first offerings will be based on the Thar and will be released in collaboration with Tech Mahindra.

The winners of the auction will be invited to the Mahindra Adventure Off-road Driver Training Academy at Igatpuri, Maharashtra or to the new Mahindra SUV Proving Track at MSPT, Chennai.