Tata Motors introduces ‘Anubhav’ mobile showrooms

The showroom on wheels concept will help increase the brand’s reach in Tehsils and Talukas

Tata Motors has introduced ‘Anubhav’ mobile showrooms to cater to rural customers.

Tata has deployed 103 mobile showrooms across the country. These will help existing dealerships to offer a doorstep sales experience to customers and improve brand awareness by providing information about the latest product range, accessories, finance schemes, and will enable customers to book test drives.

The mobile showrooms are based on the Tata Intra V10. All dealerships will define monthly routes for these vans. Each van is equipped with a GPS tracker to monitor its movement.

According to the company, the showroom on wheels concept will help increase the brand’s reach in Tehsils and Talukas, which have high potential in terms of rural population and economy.