Battle of super apps: Tata Neu tries to grow up after difficult birth


As Tata Neu begins its arduous journey to being top-of-the-mind recall super app – amid tough competition from Amazon, Paytm and Reliance Jio, who already have super apps – it is hiring talent from senior ecommerce executives to engineers, booking real estate space to build offices, and holding brainstorming sessions chaired by Tata Sons executive chairman N Chandrasekaran who took charge as chairman of Tata Digital this month.

Tata Neu’s birth


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