Great News! Tata Play Launches Starter Pack for as low as Rs 49

Tata Play has launched a ‘Binge Starter’ pack for users. This pack will be priced at as low as Rs 49, this will include content from four over-the-top (OTT) platforms.

The OTT platforms included in the pack are: ShemarooMe, Eros Now, Hungama, and ZEE5.

Tata Play (formerly known as Tata Sky) is reducing its price for consumers as the service providers across industries are looking to increase their average revenue per user (ARPU).

The company is all set to reduce the cost of channel bouquets and packs for its users as an attempt to retain them in the over-the-top (OTT) content-dominated times.

With the launch of the Rs 49 plan, Tata Play Binge has become way more affordable and might attract new users its way.

It is again a bundled OTT service with a subscription to all the OTT platforms mentioned above. Know the details of the Rs 49 per month Tata Play pack ahead.

Tata Play believes that it would be great if the price of channel bouquets went down. Tata Play boasts of as much as 19 million active subscribers right now.

The Managing Director of Tata Play said that more people are downsizing their plans today and the company will be dropping the price of  channel packs.

The change in pricing for the users will be done on the basis of usage history. This will help users in getting a good deal and help the company in generating revenue.