Preparing for challenges every entrepreneur faces starting a company


To succeed as an entrepreneur, having a playbook for how to scale your business and process feedback is key, according to Zuleyka Strasner, founder and CEO of Zero Grocery, a plastic-free online grocery store that operates in San Francisco and Los Angeles.

“Starting a company, scaling a company is exceptionally hard,” Strasner said. “I was told that many times, but until you live it, you do not understand how all consuming this is and how truly difficult it is.”

Launched in 2019, Zero Grocery uses reusable food storage containers and delivers in two hours or less. The Bay Area-based start-up has thousands of customers and had revenue of about $500,000 a month in 2021. It has raised $16.5 million.

Check out this video to learn more about how to become a successful entrepreneur.

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