Meta CEO Mark Zuckerberg Confirms NFTs Are Coming To Instagram and Facebook


  • Mark Zuckerberg said NFTs are coming to Facebook and Instagram
  • Reports claim internal testing will kick off this week
  • No definite timeline has been disclosed for the feature’s rollout
  • The integration includes augmented reality on Instagram stories

Engineers at Meta (Facebook) will start testing non fungible token (NFT) features for Instagram and Facebook this week per reports.

According to a post from Meta CEO Mark Zuckerberg on Monday, the feature will allow collectors and creators to showcase their preferred NFTs on their profiles and accounts. The feature will cut across both Facebook and Instagram users. 

In addition, Meta also plans to leverage tools from its Spark AR Studio to deliver augmented reality support for NFTs on Insta Stories.

While the company has confirmed the news, a definite rollout date has not been announced yet.

Zuckerberg previously teased the feature back in March 2022 and said that the company was exploring the possibility of adding support for digital collectibles. Furthermore, the billionaire founder hinted that NFT mint support could arrive on Facebook in the coming months. 

Meta’s NFT feature could expose over 3 billion monthly users across the globe to digital collectibles powered by blockchain technology. The social media giant also released a preview of what creators and collectors can expect from the upcoming integrations.

Meta CEO Mark Zuckerberg Confirms NFTs Are Coming To Instagram and Facebook 10
Meta’s NFT Preview (Source: MetaNewsroom)

Sources also said that Instagram will support NFTs powered by Ethereum, Polygon, Solana, and Flow. 

Facebook rival Twitter recently unveiled NFT profile photo integration for paid subscribers of its Blue service.

We will update this story with further developments as they emerge.


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