tod: Reliance Brands to be India franchisee of Tod’s Spa

Reliance Brands (RBL) said on Monday that it has signed up as the India franchisee of Tod‘s Spa to sell footwear, bags and accessories of the Italian lifestyle brand.

“With this long-term franchise agreement, RBL has become the official retailer of the brand across all categories including footwear, handbags and accessories in the Indian market,” said a Reliance Brands statement.

Tod’s sold its products in India since 2008 through its standalone outlets in DLF Emporio mall in New Delhi and Palladium Mall in Mumbai, and online on Reliance Brands-owned Ajio e-commerce platform.

“The management of existing channels will be taken over by Reliance Brands and the focus will be on enhancing the brand’s potential in the market and strengthening their digital presence,” said Reliance Brands.

Tod’s is the latest addition to the Reliance Retail’s unit selling top-end Indian and global labels. Over the years, Reliance Brands has been rapidly acquiring brands or forging partnerships to cement its position as the country’s largest seller of Indian and global brands.