Tata Curvv Concept : A Close Look

The Tata Curvv has been designed as an EV. Internal combustion engine (ICE) versions will be introduced later.

Tata Motors has unveiled the Curvv Electric SUV Concept. The production version of the SUV, which has a silhouette of a coupe, is expected to go on sale within the next two years. This could be the first mass market SUV to be sold in India to have a coupe body style.

Another interesting point to note is that the Curvv has been designed as an EV. Internal combustion engine (ICE) versions will be introduced later. This is exactly opposite to the trend we have seen so far, where the ICE version of a car come first and the electric version follows.  

The Curvv has been designed in Europe and is based on the “Less is More” design philosophy. Except for a few changes, the production car will look exactly like the concept. It uses Tata Motors’ Generation 2 EV architecture, which will be capable of offering multi-powertrain options. 

Tata Curvv Concept Exterior Images

Coupe body style with lots of edges and creases all over. The Curvv looks much bigger and better in person than in pictures. The concept has a carbon-fibre body:

Front end features an LED bar running across its width. The edges of the bonnet are raised:

Rear end also features an LED light bar running across its width. From this angle it looks more like a notchback than an SUV:

Notice the sheer number of cuts and creases on the front fascia. The “T” badge sticks out at the front. The bumper has a large glossy black insert with a grooved pattern:

LED DRLs double up as turn-indicators. They also incorporate an animated welcome feature:

Triangular LED headlamps are placed low on the bumper. A slim, cleverly concealed air curtain is located on the outside:

Full underbody protection:

Bonnet has strong crease lines. It has a “floating” design which allows airflow to channel underneath and exit through triangular slats:

Glossy black side view monitors with integrated turn-indicators. The production car will get proper ORVMs:

Wheel arches are finished in glossy black. 20″ wheels have aero blade inserts and diamond turned finished surfaces. The production car will have smaller wheels

Glossy black body cladding with interesting detailing:

Panoramic sunroof:

Split rear spoiler adds to the aerodynamic look. Unique LED lamps surround the rear windshield:

Like the front, the rear too features multiple cuts and creases and a “T” badge that sticks out:

Rear bumper has a similar glossy black insert to the front unit. It also features a slim fog lamp and cuts on the side with a triangular design pattern:

Tata Curvv Concept Interior Images

The interior is made out of recycled plastic. The surfaces feature different textures and detailing and haptic controls. Two separate tablet-like screens have been provided – one for the instrument cluster and one for the infotainment system:

Two spoke, flat-bottom steering wheel:

The instrument cluster:

Larger tablet-like screen for the infotainment system:

Doorpads have various shades and glossy black inserts on the armrests:

Expect proper bucket seats on the production car. At the far end, notice how the armrest on the driver’s door stretches onto the B-Pillar:

A look at how the seats are mounted on the floor:

Glossy black centre console houses the rotary gear selector, haptic parking brake and the centre armrest:

Floor is flat. Two symmetrical pedals for the accelerator and brake have aluminium inserts:

Large panoramic sunroof covers most of the roof section:

Rear doorpads have an identical theme to the front ones. The :

Haptic controls for the window and locking operations:

Despite the sloping roofline, there is enough headroom at the rear. Individual seats will make way for a bench in the production car:

Seatbacks of the front seats have elastic straps:

Boot is spacious, but loading lip is high:

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