How four women in Malaysia built success during COVID-19

After the outbreak of the pandemic in 2020, Savina Kaharuddin saw an opportunity and started producing bio-cellulose face masks and hand sanitizers in Malaysia.

Her company, VNI Scientific Sdn Bhd, was already making eco-friendly cosmetics and personal care products but Ms. Kaharuddin soon realized that she could also help treat skin problems caused by wearing masks.

To capitalize on this market niche, she made the most of the skills she learned at a training workshop run by UNCTAD’s Empretec programme.

“We researched both consumer behaviour and the market, and realized people wanted local products, so we focused on that,” Ms. Kaharuddin said.

She took calculated risks and her business thrived.

Empretec trains entrepreneurs to start, manage and grow successful businesses, empowering them to maximize their potential and inspire others in their communities.

More than 500,000 entrepreneurs in over 40 countries have learned vital skills from a network of certified Empretec trainers, helping them change for success.