Godrej Appliances onboards Ayushmann Khurrana as brand ambassador, Marketing & Advertising News, ET BrandEquity

Godrej & Boyce, the flagship company of the Godrej Group, has announced that its business Godrej Appliances has onboarded actor Ayushmann Khurrana as brand ambassador.

He will be the face of brand’s ranges including air conditioners, refrigerators, washing machines, dishwashers, microwave ovens, and air coolers amongst others.

The actor will feature in a series of campaigns for the brand, starting April.

Kamal Nandi, business head and executive vice president, Godrej Appliances, said, “With rising demand, we wanted to ensure that we also strengthen our brand recall. A careful evaluation led us to Khurrana who shares a lot of synergy in values with the brand. Like Godrej, Khurrana enjoys a high level of credibility. He is also known for associating with progressive content. We believe this partnership will help us connect to consumers across the spectrum and reinforce our brand philosophy of Soch Ke Banaya Hai.”

Swati Rathi, marketing head, Godrej Appliances, added, “Khurrana has the unique ability to connect with both younger and older generations. He epitomises versatility with the multiple hats he dons – singer, actor, poet and with his content, he projects a progressive and innovative spirit which resonates well with Godrej Appliances. Our first campaign featuring Khurrana will be released shortly and has been crafted keeping in mind his fun personality. Together, we look forward to co – creating communication that will help the brand get even closer to its consumers.”

Khurrana said, “I am delighted to partner with Godrej Appliances, an iconic Indian brand which has stood out for its product quality and customer service garnering love and respect from Indian consumers over the years. It’s a progressive brand, truly committed to the environment – a value I resonate with as well.”

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