global capability centres: India’s GCCs — evolving from captives to capability centres

Global capability centres (GCCs) are coming up at a fast clip in the country. So far this year, around 30 companies have opened GCCs, or captives as they are commonly known as, in India. Initially, these captives provided back-office or customer support, and product innovation or data and analytics support hardly ever took place. Today, GCCs are not only being set up to control costs, but are product developers, conceptualizers and executors in