Avinya: Tata Motors unveils first pure EV ‘Avinya’ concept, to be launched in 2025

Taking a next step in its electric vehicle journey, Tata Motor’s – Tata Passenger Electric Mobility (TPEM) division on Friday unveiled its ‘Avinya concept’ – based on the pure electric vehicle, GEN 3 architecture.

The concept Avinya, derived from the Sanskrit language, stands for ‘Innovation’, claimed Tata Motors. It comes packed with new age technology, software and artificial intelligence that work in the background to deliver wellness and tranquility during transit.

The real-world product based on Avinya concept will be fairly accessible to a majority of customers of fast-growing, high-volume segments of today, assured the company and it will hit the roads in 2025.

N Chandrasekaran, Chairman, Tata Sons and Tata Motors said
while
making the Avinya Concept a reality, the central idea was to offer a mobility solution like no other – a state of the art software on wheels that is well designed, sustainable and reduces the planet’s carbon footprint.

“Green Mobility is at the nucleus of TPEM, and the Avinya concept is the perfect reflection of what the company stands for – a creation that will not only accelerate the adoption of EVs but also lead this movement. Furthermore, at the Tata group, we are uniquely positioned to bring all the expertise that is necessary to build these mobility solutions and we are confident that in years to come we will make a larger and sustainable impact not only in India but globally as well,” added Chandrasekaran.

Shailesh Chandra,Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd.
said, “The Avinya concept is the fruition of our first idea built on our Pure EV GEN 3 architecture, enabling us to produce a range of globally competitive EVs. Our vision for pure EVs is focused on delivering wellness and rejuvenation while traveling, backed by cutting-edge technologies, aimed at improving the overall quality of life.”

Originally inspired by a catamaran, the Avinya concept is an uncompromising vision for electric mobility says Tata Motors. With a new silhouette, this concept is a mixology of the best of the worlds – it a product which combines the essence of a premium hatch to the luxuries and versatility of an SUV and the roominess and functionality of an MPV – all put together to create something new and beautiful.

A significant highlight on the front and the rear of the vehicle is the new identity. This new identity as a part of the DRL is a subtle nod to our commitment to enhance the quality of life and is a pivotal step in the evolution of EVs. It is also the manifesto and emphasises the Horizon and the Infinite possibilities that the Gen 3 electrification will offer. Gliding to the sides, one is met by the ‘Butterfly’ doors, which welcome you with open arms to a class leading spacious interior which is sure to make its inmates feel calm.

Envisaging a future trend, this concept is designed to believe that lesser screen time is the way to go. Taking this into consideration the AVINYA Concept has been made screen-less, to bar any distractions inside the car and create a stress free environment for the mind and soul.

Pioneered out of India for the world, this global platform offers high structural safety and has the next level of water proofing and dust protection, making it ready for all forms of terrains, says the company.

This architecture is built with the use of next-gen materials, efficient electronic componentry and proprietary energy management strategies & algorithms for efficiency management. Use of light-weight materials, and optimized structure for an EV only powertrain with enabled appropriate stiffness, helps minimize the overall mass, leading to good weight management. Furthermore, the battery used will support an ultra-fast charge capability, in line with the infrastructure evolution, pumping a minimum 500 kms range in under 30 minutes. The overall philosophy for enhanced range would be ‘Minimize- Maximize – Optimize’.