Startup India

getsupp funding: Food startup GetSupp raises Rs 9.5 crore in funding led by General Catalyst, Better Capital

Nutrition and food supplements platform GetSupp has raised Rs 9.5 crore in funding led by General Catalyst and Better Capital.

Prominent angel investors, including Saurabh Garg (founder, NoBroker), Ankit Nagori (founder, Curefoods), Kunal Shah (founder, Cred), Rohit Kapoor (former global CMO, Oyo), Mohit Sud (VP, marketing, Unilever) also participated in the funding.

Founded by Arpit Gupta and Deven Vyas, GetSupp is an AI-driven nutrition and food supplements marketplace for users to learn, discover and buy supplements. It offers a personalised post-purchase experience built on AI.

“Our mission is to help everyone discover the power of nutrition and how the right supplementation can help overcome concerns and increase the quality of life significantly,” said Gupta, an IIT Guwahati and ISB alumni. “As of now, the journey from discovery to right usage to adherence is broken. That is the reason why the usage of supplements is minuscule compared with other countries.”

The startup will use the funds to strengthen its technology, improve customer relations and ramp up partnerships.

“The consumer today is discerning and demands more,” Anand Chandrasekaran, partner, General Catalyst, said in a statement. “As they manage their personal well-being and that of their family, they will choose a high-quality service that combines the simplicity of a health concierge with the trust and quality of the products. GetSupp has a world-class founding team that is building this service, and we are excited to partner closely with them.”

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